Prior to BusySeed EverDriven (formerly ALC Schools) struggled to get 5 leads a month under $75 per lead and had no way of obtaining leads for a specific area in high demand for drivers. One such location was Columbus, Ohio, and other areas in Ohio. We launched Ohio ads at the beginning of June and in just two months, we provided enough leads for them to be ready to shut off the Columbus location and hire enough drivers over the summer to prepare for the school year.
After BusySeed
Our Ohio ads ran for 2 months in 3 locations, Columbus, Dayton, and Cincinnati. Throughout that time frame, we received 325 leads of which 87% were considered good leads, and passed on to the hiring party. The average cost per lead in Ohio was $10.38! They received enough leads in Columbus to shut off those ads and hire enough drivers before the school year began!
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